사용자에게 도움이 되는 웹사이트를 빌드하고 사용자 환경을 개선하는 것을 목표로 최적화해야 합니다. 다른 사용자가 내 콘텐츠를 발견하도록 도와주는 검색엔진도 이러한 사용자에 해당합니다. 검색엔진 최적화란 검색엔진이 콘텐츠를 이해하고 제공하도록 돕는 것입니다. 내 사이트가 이 가이드에서 예시로 제시된 사이트보다 클 수도, 작을 수도 있고, 상당히 다른 콘텐츠를 제공할 수도 있습니다.
사용자가 일반 텍스트와 링크의 앵커 텍스트를 쉽게 구분할 수 있게 작성하세요. 사용자가 링크를 못 보고 지나치거나 실수로 클릭하게 되면 링크의 유용성이 떨어집니다.
When you have a website on an automatic Webhosting System like Blogger, Wix, or Squarespace, or run a small company and haven't got A great deal time and energy to put into your web site, It can be worth Mastering the fundamentals of controlling your existence in serps. A bit expertise can go a long way towards serving to people find your website.
In the event your page violates considered one of Google’s excellent guidelines, like spammy content material, it can be subject to your manual motion, that will demote it in Google search engine results.
All Individuals things are pretty much web design standard as of late. Google doesn’t call for your web site to have a point out-of-the-art Visible design or be the speediest web-site on the net. And when you examine this statistic from Adobe, that care for UX does make feeling:
Brand name/enterprise/customer investigation: What are their ambitions – And the way can Web optimization assistance them accomplish All those plans?
Staying away from black-hat methods refers to preventing unethical or deceptive Website positioning tactics created to manipulate internet search engine rankings.
Por ejemplo, si la página hace una reseña de tiendas de lanas de Londres, lo mejor sería insertar una foto de la tienda en la sección en la que se detalle su ubicación, su descripción y la información de reseñas de esa tienda. Esto ayuda a Google y a los usuarios a asociar la imagen con un texto que proporciona más contexto sobre lo que trata la página. Añade texto alternativo descriptivo a la imagen
By way of example, most prime-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed. The usage of “straightforward” and “simple” angles signifies that searchers are beginners in search of simple tips.
Social media advertising and marketing and optimization: Claim your model’s tackle on any and all appropriate platforms, enhance it absolutely and share pertinent content.
In the event you’ve examine just about anything about SEO in advance of, you’ll know there’s a great deal of sector jargon. But to maintain matters very simple for now, here are some important terms and principles you need to know.
Aligned with user search intent. Component of making and optimizing for excellent articles is usually providing on searcher anticipations. Content topics really should align with the research queries for which they rank.
Por ejemplo, procura no mostrar anuncios ni páginas intersticiales que entorpezcan la experiencia de los usuarios. Las páginas intersticiales son páginas que aparecen antes o después de acceder al contenido al que se quiere ir. Incluye enlaces seo a recursos pertinentes
On-webpage Website positioning concentrates on ranking elements transpiring over a site, which include aligning with lookup intent or enhancing content material high-quality.